OMG Machines

On Page SEO Tutorial For 2018 & 2019 – The 4 Rules Of On Page SEO

Greg:                     Alright, what’s going on everyone, it is Greg here from OMG Machines and today I’m going to prove to you that you’re probably over complicating your own page SEO. Now, I have no idea why but for some reason there’s this myth in the SEO community that you need to do 50 different things in your own page SEO to rank a site. Not true, okay. They say you need your schema and your optimized images and you need 10000 words and you need 50 pages, that you need to add more content blah, blah, blah, blah, blah. There’s so many myths going around. What I want to do today is break it down into just four things you need for on page SEO and then I want to do what all those myth creators don’t do, I want to prove it to you.

Greg:                     So I’m going to break down the four things you need and then I’m going to show you a site that breaks all their rules that they say you need yet it’s still ranking number one. Why? Because it follows my four rules of on page SEO, all right? So it’s time to simplify your on page SEO. Let’s jump right into it. All right, so let’s get right into these four magic rules for on page SEO. Now, they’re so simple that people probably aren’t going to believe me but remember I am going to prove it to you. I’m going to show you a super ugly site that’s ranking that just follows these four things. And it doesn’t even follow them that well, it just follows the main ones very well. But let’s get into it. Number one is have your keyword in domain or URL, okay? So I actually just cite the main URL. That’s rule number one, get your keyword in your domain or your URL.

Greg:                     Now, this is a totally different video for a different topic but EMDs still work very well, okay? Some people think they don’t but they have their place and you have to know when to use them. If you can get a keyword in a domain or if you have a keyword in a domain it’s the most important ranking factor for on page SEO. If you can’t get into the domain get it in the inner URL and I’ll show you more examples of this once I show you the live site, the proof site, I’ll kind of break this down even further but that’s rule number one, get the keyword in the domain or in the URL if you can’t get it in the domain, okay? Number two is get your keywords in your title. I don’t know why people don’t put their keywords in their title but that’s the second most important on page rule. Number three, keywords in each tags, all right? And lastly, put your keywords in your content.

Greg:                     Now, this is where a lot of people mess up because they try to find some magic formula for what they’ll keyword density should be for their content. When it comes to putting keywords in your content you want to under do it if anything. So just have it in there a couple of times and it depends on how long your content is but if you have a thousand words put it in a few times, you know? If you only have a hundred words just put it in once. That’s it. If you only have 500 words put it in once or twice. Under do if anything because content is the smallest on page factor out of these four things. This one is by far number one, at least domain is. And then URL, if you have an inner URL and title those are pretty close but these three right here take the majority of the on page of these four rules.

Greg:                     This takes up a little more than content. It’s a little bigger than content but it’s nowhere near as big as these top two. As long as you get these top two right, you should be fine as long as you’re decent with these right here, okay? And I’ll prove that to you as well with our live thing. Now, content, again, the reason so many people mess this up is because they don’t realize how unimportant content is. Now, they try to put some magic keyword density in there when really these up here are way more important than this here, especially these two again. So when it comes to your content just make sure you get your keywords in there you’re targeting at least once and you’ll be fine. Even if you have 2000 words and you only have your keyword in there once, that’s fine, as long as you have it here and here and you mix it in your H tags. If you just have it once in your content you’ll be fine, you’ll rank, as long as you get your linking rights well, okay?

Greg:                     So let’s go take a look at this example site. Let’s go look at the proof and then we’re going to break all this down, all right? So let’s go and the proof today, the proof site, is going to be a site that I ran a couple of years ago for Tennessee SEO. Well, first of all, we had the top three spots, we have number one, number two with a video and number three with this site. All these sites are just test sites, just sites that kind of mess around without putting any effort in them. Yet you see with our top ranked site here, our example site, we even have authority listings down here. They like our site so much that we have authority listings yet when we go to the site you’re going to see that it breaks most of the on page rules, okay? So let’s go ahead and look at it. And also notice the title still says 2016, which I’m sure doesn’t help the click through rate. But what do you notice when you go here?

Greg:                     This site is freaking ugly, all right? It is very ugly. There’s only a few pages on it. This content, if you read it, it is not good, okay? What other? There’s no schema. There’s no NAP, there’s no name, address, phone number. There’s no contact information at all so people come to this site and there’s no way to even contact me. There’s no email, there’s no contact page, there’s no nothing. So you know what people do? They come to the site and they leave. The bounce rate is extremely high because there’s nothing to do and the content sucks. If anyone starts reading this content they’re going to be like, “All right, I’m out of here.” Yes, this site sucks. So I’ve pretty much broken every on page rule. I didn’t even optimize my images. Let’s see what the images … Because I don’t worry about that. Let’s inspect it. Ah, whatever. You can see right here when I hover over in the bottom left corner, it’s like SEO dash and a bunch of numbers so I didn’t optimize it.

Greg:                     This one here is like Office, I didn’t even optimize it, okay? So as you can see from this site, this site’s been ranking number one for years now yet it breaks every on page SEO rule that’s out there and I have many examples like this that I share with my students. I’m just going to show you this one publicly so you can know that I know what I’m talking about here. What do you notice about this site? It has keywords in the two most important places, okay? It has it in the domain, which is number one by far, and then it has it in the title. And I actually didn’t do too good with the H tags for this. I do have SEO but I don’t have Tennessee SEO at all or SEO Tennessee type of stuff in my H tags. I do have Nashville SEO a couple of times just because I was doing some testing with it. But even the H tags, you don’t have to get perfect. It’s more about the domain and title or inner URL and title as well, okay?

Greg:                     These, I still have my main category in my H tags so that’s helping and then you’ll see in my content I have Tennessee SEO, it looks like five times. One, two, three, four, four times. I don’t know where the fifth one is, it’s not highlighting but I have it four times in there, which actually this site was done a couple of years ago so I don’t even do it that much anymore. If I were to do this site again, I’d probably put it in there once, twice, maybe three times at most and that would be it, okay? So as you can see all I did for this on page was follow those four rules and really the H tags and content I didn’t even do that well with. Well contents okay. Four times is okay. H tags I could have done better with but it’s not nearly as important as these two, which is why I’m able to rank because you want to make sure you get these two right. Whoops, let’s undo that. You want to sure you get these two right first and foremost and then these follow up, all right?

Greg:                     So let’s break this down a little more, okay? Let me get a new page here. Let me make this a little smaller. All right so the main URL. When it comes to domain, again, this is a different topic for a different day but if you can get your keywords in your domain, you want to. Now, you have to know how to do competition analyzing or how to gauge competition because you don’t just want to go out and get an EMD for everything because it’s not plausible. There are certain niches where they want to authority sites ranking and although an EMD will help you the juice is not going to be worth the squeeze for you. So if you go out and get an EMD and you try to rank for best hair products that is going to be littered with super high domain authority sites and in order to rank for that you’re going to need like thousands of domains. It’s not worth having an exact match domain for a term like that.

Greg:                     Tennessee SEO is much different because it’s not littered by super high authority sites. So this is the type of niche where you can use an exact match domain, okay? So always make sure you gauge competition and know if it’s the type of niche that you can use in EMD 4 or if it’s worth using in EMD 4, all right? Because EMD’s always work, they always give you the biggest on page edge but sometimes there’s some niches where you need to back it up with a lot of authority with your linking. And it just isn’t worth it for an EMD and it would be more worth it to create an authority site. So that’s what it comes to for domain URL. A lot of times local sites when you’re working with clients and stuff like that, having keywords in domain even as if it’s not an exact match domain is huge for local because a lot of times local isn’t littered with high domain authority sites.

Greg:                     Again, if you can’t get it in the domains you just have, try to get your keyword in the inner URL. Now that’ll just be like this, keyword here. Or we’ll use Tennessee SEO for this example. Tennessee dash SEO, okay? So that would be inner URL. If you can’t get it in the domain like if you already have a site, for example, that started and you’re already in the process of starting the site and you just want to add a new keyword, put it in the inner URL just like this. Next is the title. Now, for the title, sometimes I’ll repeat the domain keyword in the title and then sometimes I’ll us an LSI version. So what I mean for that is if I have, sometimes I will do Tennessee SEO again in the title, like this because that’s kind of like the name of my brand and then whatever here, whatever here, the second part of the title.

Greg:                     But sometimes for certain affiliate type sites, what I’ll do is I’ll put LSI in the title so I’ll do like SEO in Tennessee, okay? So instead of Tennessee SEO exactly, let’s actually use our real site here so you can see,, instead of having our exact keyword again maybe I’ll put an LSI version. Now, if I do that or not just depends on the type of site it is. Usually an EMD if it’s an exact domain then I’ll repeat the word exactly as you see I did with this site because that’s kind of like the name of my website. That’s like my brand name so to speak but there is times where if I have a keyword here, especially when an inner URL, a lot of times when I have like and then I just have like an inner URL for Tennessee SEO then I’ll kind of use an LSI here. SEO in Tennessee and then whatever here. They’re a search engine optimization company but for whatever here you want to add other keywords you’re trying to rank for.

Greg:                     You want to get as many keywords in your title as you can you’re trying to rank for because it’s really going to do a lot for you, all right? So if I’m trying to also rank for, let’s say, search engine optimization company, I’ll say like, “The number one search engine optimization company.” And then that’s going to help me rank for this version of SEO better and it’s going to help you rank for anything with company in it better so that it’s going to help me rank for Tennessee SEO company better, Tennessee search engine optimization company, all that stuff is going to help me rank better for. Even LSI of company is going to help me rank better for. It’s going to help me rank better for firm and stuff along those lines, all right? So always make the most of your titles and get as many keywords in there as you can.

Greg:                     Don’t worry a ton about if you create LSI in here or not because you can always do that in the next thing, which is your H tags, okay? So for this specific example, let’s go back to to use a real example. So now let’s go to our H1 tag and this specific example I put Nashville SEO in my H tag. Let’s go here and look. Here it is right here, I put Nashville SEO. That was just because I was doing some testing stuff. Usually what I would do is since I have Tennessee SEO here and also Tennessee SEO here I’m not going to repeat it here. At the most, I’m going to do SEO in Tennessee but I’ll usually even do something like Tennessee search engine optimization or something along those lines, okay? So my next thing here would either be SEO in Tennessee, something along those lines or something like search engine optimization in Tennessee. All right, so my point is I’m using LSI, which is basically like synonyms. LSI is like a different way to say your main keyword.

Greg:                     All right. And then on my other H tags, which are usually H2 or H3 tags, I’ll do a mix. It depends on how big the site is. Sometimes I’ll repeat my exact keyword again, Tennessee SEO, I don’t know, results. Maybe I’ll do it with another word and then next time I’ll just do like a general topic with no keywords. Maybe general again. No keywords. Maybe something like Pay Per Click or social media, stuff like that. And then maybe I’d do SEO tips and I do this a lot, where I’ll take the main niche of the keyword I’m targeting and put it in an H tag and I did do this with this. So I did here kind of so even though Nashville’s there I’m still mentioning the main niche without my other keyword in there. And then I also kind of did it here, okay? But you can see I have general kind of H tags here and I don’t even know if these are H tags. These might even be bold tags. I mean, I didn’t even use H tags.

Greg:                     Remember that these two are not as big of a deal just don’t over do either of them especially your content, okay? So that’s the rules for the H tags and then when it comes to content just make sure you have your keyword at least one time but do not over do it, okay? So do not go into a site that has this many words in it and put your keyword in there like 15 times. All it’s going to do it hurt you, okay? Because you already have it in the most important places, domain, title, H tags. There’s no reason to put it more really than like once or twice in this. I put it in four or five. It’s just because this site’s older and I came up with these rules like a year, a year and a half ago. All right so that should be it for the on page rules. Hopefully this helps you simplify them. If you guys want more of these videos make sure you subscribe and comment and let me know if you want more of this type of stuff and I’ll show you all different types of SEO related content.

Greg:                     All right so hopefully that helps you simplify your on page SEO. I promise you and hopefully you can see for yourself it doesn’t need to be that complicated. I’ll see you all soon.

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