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Marketing Blueprint

Keyword Research, Competitive Analysis, Page Mapping, SEO & AI Strategy

The reason so many businesses struggle online is that they lack a proper foundation for their website and web marketing. That's why we recommend every business owner begin with our Marketing Blueprint, which sets the proper keyword research, competitive analysis, page mapping, and SEO & AI strategy for your business. We identify the pages that are making a ton of money for your competitors, and we make a plan to do it way better for you. Once completed, your Marketing Blueprint will act like an "architectural drawing" for your "Holy Grail" website.

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Base price

$500

Includes up to 25 clusters (25 pages)

Additional clusters

+ $20 / cluster

For each cluster beyond the base 25

Timeline

1 – 2 weeks

Depending on the website size and complexity

Delivery format

Google Sheet

Shared directly to your Google account

Note — A keyword cluster is a group of related search terms targeting a single topic or page. For example, an architectural company might have one cluster for “architecture” and a separate one for “interior design”. The number of clusters you need depends on how many distinct services, locations, or topics your website covers.

What's included

What's Included in Your Marketing Blueprint Experience

01

Keyword research

The keyword analysis helps us identify the exact terms your ideal customers are searching for - including high-intent keywords, long-tail variations, and keyword clusters - organized by topic, search volume, cost per click, and intent. This ensures that every page on your site targets the right audience with precision, rather than guessing.

02

Competitive analysis

We analyze your top competitors to see what they rank for and which keywords bring them traffic, sales, and leads. Then we compare that against your own website to find the gaps, the keywords and topics your competitors are winning with that you don't cover yet. Your strategy is built to close those gaps, so you compete for the same searches that already drive business for them. We start with your best opportunities first, then build up over time to win the most competitive keywords.

03

Page mapping

Based on the keyword research and competitive analysis, we map out the pages and URLs that need to be added to the website. Each keyword cluster is assigned to a specific page on your website, whether existing or new. This prevents pages from competing against each other and gives every page a clear SEO purpose, resulting in a logical site structure that both search engines, AI engines, and users can navigate with ease.

04

SEO & AI strategy

All research and findings are compiled into one strategy document, ordered by priority. It tells you exactly what to do first, what comes next, and why, covering the pages to optimize, the content to create, and the keywords each action targets. Your team gets a clear roadmap they can execute with or without us.

05

Presentation

We present this extensive multi-layered marketing report on a web call together, where we quickly explain the powerful implications of what we're revealing, and show how we can put this blueprint directly into action for the client, on their website. People absolutely rave about these meetings, and they asked us to record them. So we do, and we provide that recording at no additional cost.

06

Scope of work overview

How It Works

Here is a step-by-step overview of how we work through this engagement, from initial research to final delivery.

01

Onboarding document

As soon as your payment is in, we send you a short onboarding document. It captures the products and services you sell, the locations you want to target, whether that is your city, a wider region, or multiple markets, and any competitors you especially want us to look at. If it is easier, we are happy to jump on a call and fill it in together.

02

We build your blueprint

We take your onboarding information and run it through our system: keyword research, competitive analysis, page mapping, and your SEO & AI strategy. Everything lands in one prioritized document that tells you what to do first and why, with nothing needed from you at this stage. You carry on running your business while we build.

03

Presentation & completion

Once your blueprint is ready, we book a web call and walk you through it together. You can give feedback and request refinements on the spot, and we show how to begin implementing your best opportunities right away. Your blueprint is then delivered as a Google Sheet shared directly to your account, together with the recording of the call at no additional cost. Our clients rave about the presentation, they just love it.

04

Outcome & business benefits

What You Will Receive

Keyword Research Document
01 Google Sheet

Keyword Research Document

A complete keyword map with clusters, search volumes, and search intent for pages, plus a page-by-page mapping that assigns the right keywords to the right URLs.

Competitive Analysis Document
02 Google Sheet

Competitive Analysis Document

A competitor landscape overview showing where your top competitors rank, which keywords bring them traffic and leads, and the gaps you can win.

Strategy Wireframe Document
03 Google Sheet

Strategy Wireframe Document

Your written SEO & AI strategy with prioritized action steps your team can follow immediately. Delivered directly to your account, ready to share with your team or developers.

Blueprint Presentation & Recording
04 Web call + recording

Blueprint Presentation & Recording

A live web call where we walk you through every finding and show how to start implementing your best opportunities, with the full recording included at no additional cost.

What This Means for Your Business

You stop guessing: every page, keyword, and piece of content has a data-backed reason behind it

You know exactly what to do first, what comes next, and why

A clear foundation for all future SEO, AI, content, and web development decisions

Three documents your team or developers can execute with or without us

Next steps

Conclusion and Next Steps

Your blueprint experience is fast-paced, fun, and informative, and will set you up for success with a digital version of an "architectural plan" for your ideal website and web marketing. You'll provide the products and services you sell, and where you sell them. And we will create a blueprint, which we will help you understand, so you can take quick action to improve your business.

Get your blueprint →

90%

Over 90% of those who get our blueprint then proceed to have us use that blueprint to build our "Holy Grail" website.